Senior Marketing Executive

Forest of Dean | Competitive Salary (DOE) | Full-Time | Permanent

Introduction

Acorn by Synergie is seeking a creative and driven Senior Marketing Executive to join our client, a respected housebuilder based in the Forest of Dean.

This is a fantastic opportunity to play a pivotal role in developing and delivering digital campaigns that enhance brand presence, attract new homebuyers, and showcase high-quality housing developments. You'll be joining a family-led business with strong local roots and ambition, where your work will make a visible impact.

Key Duties

Digital Marketing and Content Creation

• Develop and deliver the digital marketing strategy, ensuring alignment with wider group objectives.

• Plan and implement paid advertising campaigns (Google Ads, Meta, etc.) to drive leads and increase brand awareness.

• Manage website content and performance, including SEO, user experience, and analytics.

• Coordinate email marketing campaigns for new developments, show home launches, and promotions.

• Create engaging copy and visuals for digital campaigns, collaborating with internal and external creative teams.

Campaign Management and Reporting

• Oversee campaigns from concept to delivery, managing timelines, budgets, and performance.

• Use analytics tools (Google Analytics, Meta Insights, HouseBuilder Pro) to monitor performance and ROI.

• Report regularly on KPIs and insights to support strategic decisions.

Brand Development

• Ensure brand consistency across all digital and offline channels.

• Collaborate with Sales to create marketing materials for launches and on-site activity.

• Support community engagement and CSR campaigns that reflect company values.

Requirements

Essential Skills and Experience

• Proven experience in a digital marketing role, ideally within property, construction, or a related sector.

• Strong working knowledge of social media management, SEO, PPC, and Google Analytics.

• Experience managing WordPress websites and working with developers.

• Confident in creating and editing digital content including visuals, short videos, and campaign copy.

• Excellent written and verbal communication skills with a strong eye for detail.

• Highly organised with strong project management skills.

Desirable

• Understanding of homebuyer journeys, lead generation, and property marketing.

• Familiarity with Adobe Creative Suite or Canva.

What We Offer

• Competitive salary depending on experience.

• Opportunity to shape and grow a leading local housebuilder's brand.

• Supportive and collaborative team environment.

• Modern offices and strong community ethos.

• Pension scheme and 33 days annual leave (including bank holidays).

Interested?

Apply now to join a respected housebuilder as a Senior Marketing Executive and take the next step in your marketing career.

Acorn by Synergie acts as an employment agency for permanent recruitment.